The Orihuela City Council, through the Department of Emergencies and Communication, has launched an awareness campaign, under the slogan ‘COVID-19 Responsibility’. The aim of the campaign is to call on people to be responsible when it comes to Covid precautions and safety.
Víctor Valverde, Councilor for Emergencies, said: “The pandemic is affecting us all and we have to make an effort, complying with the measures, to be able to recover everything we are losing as soon as possible.”
Since the beginning of the pandemic, the Orihuela City Council has launched more than 150 messages from different administrations through social networks, to raise awareness among the population, but “now we are intensifying the urgency and really need for people to understand because we are living in very hard times in our region with more than 22 deaths from COVID -19 in the last few days.” (At time of quote).
The initiative, whose videos will be published on the City Council, Facebook and Twitter networks, have the collaboration of prominent people in the social sphere of Orihuela. The Department of Emergencies wants to reinforce with these messages exactly what are the norms established by the different administrations and that need to be followed by all those living in the municipality of Orihuela city and coast.
The campaign began with a video of the Mayor of the city, Emilio Bascuñana, and they will continue each day with different testimonies such as those of the Covered Knight and doctor of the Vega Baja Hospital, Miguel Ángel Morcillo; the president of the Spanish Association against Cancer of Orihuela, Irene Celdrán; the president of HOCRE, Vicente Pina; the adoptive son of the City of Orihuela and parish priest of Santas Justa and Rufina, José Luis Satorre; the president of the Association of Moors and Christians Festivities, Pepe Vergara; the Armengola 2020, Elisa Gil; athletes such as Carlos Sarria, champion of the Adapted Cycling Spanish Cup; Carmen Marco, champion of Spain in Athletics, as well as different businessmen, hoteliers and many others that will be aired.
The production and assembly of these videos have not entailed any cost for the Orihuela City Council “since they have been carried out, together with the staff of the Communication unit and the hiring of two people within the ‘Employment Program of Labora Ecovid’.
The councillor concluded: “We consider that we are in very complicated weeks, and we have been working for several days on the compilation of this material because it is important to bring testimonies, in first person, from all the sectors that are being affected by this health crisis, whether they are health, festive, business, hoteliers, athletes, associations … we believe that it is the best way to reach the entire population, because they are recognised people who clearly identify themselves with our municipality.”