The councillor for Road Cleaning, Dámaso Aparicio, has presented the new awareness and
awareness campaign of the council for 2018, entitled "Play clean."
"With this slogan, we have the firm objective of raising awareness of the importance of caring for
the environment through small actions," said the councillor, "to help maintain cleanliness in the city,
beaches and districts of the municipality ."
The campaign which has already started will be developed throughout the year, focusing on the
actions that people can take to take care for the image of the municipality, such as the use of paper
mills, the care of street furniture, collecting the excreta of pets or taking out the garbage at the
established time, as well as the importance of recycling at source through the separation of waste in
the home.
A media campaign highlighting the principles of Play Clean will be carried out, with signage and
promotion, in addition to the creation of the website: orihuelalimpia.es/ with all the relative
information to the campaign and to the Concejalía.
Likewise, more than 30,000 information leaflets will be distributed throughout the municipality,
"which will be in Spanish, English and German in those directed to the residents of Orihuela Costa,
and in which special emphasis is placed on the timetables and places to perform the collection of
household goods and pruning, "explained Aparicio.
"We want to get people really involved in the cleaning and conservation of the municipality, because
it is everyone's task," said the councilman. "It will be the sum of those little anonymous gestures of
all citizens that help us to fulfil this goal, since it is not cleaner who cleans, but who less messes," he
added.
Other actions of the Department
The councillor also gave an account of other complementary actions carried out by the area of
Urban Cleaning and Urban Waste in the municipality and that have aimed to facilitate recycling at
source through the selection and classification of urban waste.
These actions include the start-up of the two mobile eco-parks for Orihuela city, districts and
Orihuela Costa, awareness campaigns in schools in the municipality, as well as the distribution of
recycling selection boxes in municipal buildings and schools, as well as its installation in major events
of the municipality such as the Medieval Market.
Through these initiatives it has been possible to increase the recycling of paper, cardboard and light
packaging in the municipality, which in 2014 was 667 tons and has gone to 861. Likewise, in the case
of glass recycling, in 2014 1,900 tons were registered of this recycled material, increasing in 2017 to
2200 tons (75 percent of the total glass generated).
Aparicio has also pushed for the repair of one of the trucks of the Department, damaged in 2012 and
now road worthy once again is destined to begin collection work in Orihuela Costa, in addition to the
signing of an agreement with the organisation ECOEMBES for a greater number of recycling
containers, the glass recycling campaign for the summer, and the new IMEDES campaigns with the
educational and collaboration centres with the Vega Baja Waste Consortium, which will be
announced soon.